Before settling in the mountains of Scotland, I spent nearly two decades in New York City, handling PR for some of the world’s most renowned musicians, authors, and cultural institutions. Then I bought a one-way ticket to rural Ireland, where I lived alone in a 600-acre forest in the wilds of County Kerry, restoring my connection to the outdoors. I’ve also lived in Stockholm and in Iceland where I built hiking trails within a remote nature reserve.
My writing is rooted in a love of nature, slower living, and traditional wisdom inspired by the earth. That’s led me to explore still-wild places, to learn about their histories and cultures, seeking to uncover land-based ways of living that hold meaning now.
You can find my bylines in publications like the New York Times, National Geographic, Travel + Leisure, Conde Nast Traveler, Elle, Outside, National Geographic Traveller, Backpacker, and more. When I’m not writing for my favorite publications, I help brands, nonprofits, and influencers refine their global presence with compelling copy.
As a journalist, I tell stories about people, places, and cultures that inspire me as well as those of sustainable, mission-driven brands.
As a brand storyteller and copywriter, my work ranges from email marketing and web copy to branded content. I’ve been a resource to brands including Viking, Explora Journeys, and T Brand Studio, the content studio within New York Times Advertising.
Through ghostwriting and editing, I offer both aspiring and established authors help with idea development and book proposals, along with strategies for building a platform, marketing, and PR. I’ve been trusted by top publishers like Penguin Random House and Abrams to create several acclaimed books.
I also provide guidance and support to brands and creatives as a consultant, from establishing a cohesive brand identity, to expanding visibility, and perfecting a pitch to a dream publication or client.
If you’re a publicist with an idea to share, a brand looking for thoughtful copy or content strategy, or an aspiring writer looking to land your first byline, I’d love to hear from you.
You can reach me at info (at) andreabussell (dot) com or send a note through the contact form below.